Something For Everyone . . .

Harry & David is an old-line treat merchant that delivers gift baskets by mail, mostly for holidays and thank-you’s. Everything they send is bound to be fantastic for your taste buds. Prices start under $30, including shipping.

Except . . .

Sometimes, the fruit just isn’t quite ripe enough yet. Or, maybe one item in the variety isn’t something you like.

That’s OK. They’ll make it right. No charge.

Just call them on their toll-free phone number and tell them what you want. If the (delicious) pears aren’t quite as tasty as you expected, they’ll ask you to leave them on the counter for a few days to ripen, and send you another shipment just to make sure that you’re thoroughly thrilled with Harry & David. If there’s anything else you don’t enjoy, just call them.

And they’re so nice about it, when you get off the phone you’ll want to buy from them. If you really want to do something special for someone, or as a thank-you for doing business (or just for yourself) they have a “fruit-of-the-month club.” You can’t find fruit as tasty as this anywhere else.

Actually, this method often holds true for florists, too.  If you get a flower arrangement delivered by a local florist, and the flowers don’t look terrific for 1 full week, a quick phone call to the local florist is usually all it takes to get them replaced, pronto, at no charge. (If you want to tip the delivery guy $5, he won’t complain.)

For these merchants, the money it costs them to replace the product is a drop in the bucket compared to the profit they’ll make over the years by keeping you or the sender as a customer. Besides, most people don’t call. Being able to claim “all our customers are happy, or we make them happy” is a powerful reason to keep buying from them.

Be happy. Tell your friends.

Charlie Gosh

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